The Latin American Travel Association (LATA) is a membership association that aims to promote Latin America as a tourist destination and stimulate growth of travel to the region.

EXPO 2026. Sign up today

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Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 350 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.

Membership benefits

  • Profile on the LATA website
  • Events and networking
  • Marketing and communications
  • Media exposure
  • LATA Safety Scheme